South by Southwest (SXSW) is an annual festival and conference held in Austin, Texas, celebrating the intersection of music, film, tech, and media. Established in 1987, it’s grown into one of the most influential creative industry gatherings in the world, drawing artists, musicians, filmmakers, tech innovators, and entrepreneurs from all over. It is one of the biggest music showcases globally, featuring thousands of artists from a range of genres, both emerging and established.

SXSW provides a major platform for discovery and networking, drawing media attention and offering career-defining exposure to up-and-coming talent.

Announced Irish acts showcasing at SXSW 2025 are:

Ailbhe Reddy / Cliffords / BOLD LOVE / Gurriers /

John Francis Flynn / Really Good Time / Soda Blonde / Winnie Ama / Wynona Bleach